Finally, a Beer Ad that Owns Beer-Induced Hilarity
Most beer ads want men to believe that imbibing certain brands of adult beverages will make them super-masculine, epic sports fans, or irresistible to the opposite sex. But here, finally, is a beer ad campaign that not only admits to, but owns the often hilariously ill-advised idiocy and male bonding that result from, you know, drinking a lot of beer.
Carlton Dry, with Clemenger BBDO in Melbourne, Australia at the helm, is celebrating such inebriated antics in its latest ads, a series of vignettes that depict scenes of beer-induced adventures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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