Featured Facebook Campaigns: Redbox, Westfield Valley Fair, Equinox and MET-Rx
In this week’s look at interesting new marketing campaigns on Facebook, Redbox used a Facebook application to draw in fans while Westfield Valley Fair used discounts and Places check-ins, Equinox gyms used photos and MET-Rx nutritional supplements went with video.
Redbox’s Movie Awards Facebook App
Goal: Fan engagement; network exposure; Page growth; sales growth.
Core Mechanic: Facebook application that allows a user to select their own winners for movie award shows, then publish their choices to the stream.
Method: The Movie Awards Facebook App, located on the Award Show tab,allows users to make their own movie award picks, invite friends to play, and “compete” with movie critics to receive a “score” once the shows air.
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