Fast Chat: Google Gets a Magazine
Head of global ad marketing Lisa Gevelber on its B2B play
Why is Google making a magazine?
Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of insights and conversations that inform our decisions and strategies. So we wanted a way to bring that to life. We created it for mobile first, as a simple and elegant experience on a mobile device.
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