Fast Chat: Forbes President and CEO, Mike Perlis

On how Forbes became digital, and how it manages 1,000-plus contributors

Forbes likes to think of itself as a 95-year-old startup. To that end, the old school publisher has embraced the digital age with its AdVoice branded content model, which enables executives from major brands to pay for the right to pen columns for Forbes.com (providing the site with authoritative content without having to pay reporters and editors). As AdVoice approaches its second birthday, Forbes president and CEO, Mike Perlis sat down with Adweek to talk about Forbes transition to digital, and how the company keeps track of its 1,000-plus contributors.