Gary Shapiro, president and the CEO of the Consumer Electronics Association, is the consummate marketer. He has to be. Every year, the CEA runs the International Consumer Electronics Show, the biggest showcase of new and emerging consumer gadgets and electronics. Last year, more than 153,000 people converged on Las Vegas to see the latest tech showcased by 3,100 exhibitors over 1.8 million square feet. Shapiro is also a policy guy, speaking out on the issues that could impact technology growth and development, and bringing those issues to the CES.