Fashion Titles Chart Modest Gains for September Issues

Ad pages generally up for benchmark issue, but not much

If fashion monthlies binged on ad pages in 2007, only to go on a crash diet, moderation could be the watchword of 2011. That’s the sense from the titles as they close their all-important September issues, where advertisers spend big to showcase their fall fashions, and give an indication of their appetite for spending going forward.