Fashion Titles Chart Modest Gains for September Issues

Ad pages generally up for benchmark issue, but not much

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If fashion monthlies binged on ad pages in 2007, only to go on a crash diet, moderation could be the watchword of 2011. That’s the sense from the titles as they close their all-important September issues, where advertisers spend big to showcase their fall fashions, and give an indication of their appetite for spending going forward.

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