Famous Last Words: Axel Andersson’s Amazing Archive
As most readers know, in the late 1970s I went to a Direct Mail Writer’s Guild luncheon where the featured speaker was Dorothy Kerr, circulation director of U.S. News & World Report. Kerr said: “To be successful in this business you have to see who’s mailing what … look for those mailings that keep coming again and again, which means they are successful, and then steal smart.”
I immediately began collecting and cataloging direct mail samples, and my little archive expanded from one file drawer to 15 filing cabinets.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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