Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others.
In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds.

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