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Performance Marketing
Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing Experiential Mobile Out of Home Search Engine Marketing Search Engine Optimization

Performance Marketing

Facebook's Q3 Ad Revenues Were Up 45% and Totaled $4.3 Billion

Mobile sales continue to show hugely positive signs

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By Marty Swant

 

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Facebook's advertising sales increased 45 percent year over year in the third quarter to $4.3 billion, the Menlo Park, Calif.-based company revealed today in its earnings report.

Mobile revenue accounted for 78 percent of all ad sales, which marks a 66 percent increase when compared to how mobile versus desktop advertising broke out during the same period last year. During the earnings call late on Wednesday, the tech giant said its mobile ad revenue was $3.4

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Marty Swant

  • @martyswant
  • martin.swant@adweek.com

Marty Swant is a former technology staff writer for Adweek.

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