Facebook Video Ads Could Bite Into Twitter's Social TV Dominance

Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the more intriguing developments afoot could lie in how tune-in TV marketers react to the ad unit, which begins testing with the Summit Entertainment film Divergent on Thursday.