Why Facebook Will Ultimately Trump MySpace
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I have developed a theory on why Facebook will ultimately trump MySpace and it has nothing to do with innovation, technology or the new Facebook Applications Platform. In my opinion, the true differentiator is the role of groups within the two networks. Specifically, there are two issues of importance here: 1) the types and use of available groups on MySpace and Facebook and 2) MySpaceÃ¢â‚¬â„¢s emphasis on individuality and personal networks.
When analyzing the science of social networking, the concept of groups is better known as Ã¢â‚¬Ëœaffiliation