Facebook Updates Page Insights, Breaks Out 'PTAT'

Marketers want clearer metrics

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Brands evidently haven't been satisfied with Facebook's People Talking About This (PTAT) page engagement metric. So the digital giant, as part an overall revamp of its 3-year-old Page Insights product, is breaking out the catchall stat into a handful of data points, which are rolling out starting today on a limited basis.

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