Facebook Updates Page Insights, Breaks Out 'PTAT'

Marketers want clearer metrics

Brands evidently haven't been satisfied with Facebook's People Talking About This (PTAT) page engagement metric. So the digital giant, as part an overall revamp of its 3-year-old Page Insights product, is breaking out the catchall stat into a handful of data points, which are rolling out starting today on a limited basis.

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