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Facebook is testing new language to encourage page owners to buy Promoted Posts. Instead of “promote,” some users are seeing a “boost post” or “advertise post” button on their page content.
This seems to be purely a language change. No functionality is different. Facebook could be testing other versions of the button, but so far we’ve only seen “boost,” “advertise” and “promote.” [Update: Readers tell us they’ve also seen “Get more reach.”]
Promoted Posts are page posts that get additional paid reach in News Feed among fans and friends of fans as a result of using a button on the page.