Facebook Told a Bunch of Its Users That They Were Dead

Activating false memorials

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Apparently, 2016 is even worse than we thought.

A glitch briefly took over Facebook Friday, marking some users as dead.

Facebook has a system in place for when its users die to help loved ones mark their profile as no longer active. The account then acts as a memorial for friends to remember that person's life.

For a few minutes, Facebook, which has recently been accused of and denied accountability for proliferating fake news, carried on that tradition by pronouncing thousands of users dead.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in