Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers

Marketers are allocating spend across other networks

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the social giant were few and far between last year, per the studios contacted by Adweek. 12 Years a Slave, for instance, didn’t buy a single ad, a source close to its campaign said.