Facebook's Year in Mobile: Seeking Ubiquity on Devices, and in Apps Too


Central to the next era in Facebook’s growth, the company’s mobile team took a much more visible role this year with the launch of Places, deals with hundreds of carriers, and a bid to become an integral social layer for mobile experiences the way it is becoming on the web.

It more than doubled the number of mobile users from 100 million in February to 200 million in November. And mobile users are Facebook’s best customers, since they’re twice as active as others.

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