Facebook, Microsoft Execs Discuss Atlas Deal

Not about creating an ad network, says Facebook's Brian Boland

Over the past few months, reports that Facebook would acquire the Atlas Solutions ad server from Microsoft has fueled both speculation that the social network was prepping an external ad network and questions about Microsoft's commitment to advertising technology. The companies finally announced the deal on Thursday and Facebook’s Brian Boland, director of product marketing, and Dave O’Hara, CFO of Microsoft’s online services division, explained their intentions.