Facebook Makes Slight UI Updates to Performance Ad Creation Tool
Large and small organizations looking to reach Facebook through its self-serve performance advertising tool will now see a few upgrades to the second step in the ad tool user interface.
For example, now you can clearly select “All” instead of male, female, or both male and female for some targeting options. These include Sex and Interested In, and Relationship categories. Some users do not provide this information on Facebook, so the “All” option allows users to target these people.
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