Facebook makes major mobile play by allowing its data to be used to target ads on some mobile sites and apps
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Facebook today begins a test allowing its unique targeting data to be used for mobile advertising in third-party apps and sites, according to TechCrunch.
Essentially, Facebook will serve as an “ad exchange layer,” as TechCrunch calls it, that will add demographic- and interest-based targeting capabilities to traditional mobile exchanges that bid for placements on mobile ad networks. Many have wondered whether Facebook would create its own third-party ad network, but for this test, it’s feeding into some existing networks rather than competing directly.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in