Facebook is working on real-time location-based mobile ads, according to Bloomberg.
[Update 6/18/12 12:10 p.m. PT – Facebook tells TechCrunch it did not confirm that such a product is in the works, though we have heard previously from sources that it is.]
The company has been testing several new ad products, and apparently showed almost a dozen ideas in April to a client council including corporate and agency executives. Although Facebook did not share details about how location-based ads would appear on users’ phones, it seems they could involve the social network’s new offers product.
“Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers,” Facebook VP of Global Marketing Solutions Carolyn Everson told Bloomberg.