Facebook Live Becomes More Accessible During the Covid-19 Crisis

The social network reported a 50% jump in viewers over the past month

Live Producer is now available to all broadcasters, replacing the old Facebook Live composer Facebook

There have been more than 8.5 billion Facebook Live broadcasts since the feature debuted in August 2015, and the coronavirus pandemic was a driving force behind a 50% jump in viewers during the past month.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.