Facebook's New Insights Will Help Marketers Win Auctions So More Users See Their Ads

Tool lets brands create more competitive campaigns


Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can better compete.

Today, Facebook is introducing Delivery Insights, a tool that will help brands understand how their promotions are performing in Facebook's ads auction. The social media company uses the platform to pair ads with the right users based on price, intent and quality. Delivery Insights allows marketers to see which ads are underdelivering and tweak them to better reach the desired audience size.

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