Facebook Home presents potential advertising opportunities
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One significant component of Facebook Home for Android is that it pulls visual content from News Feed onto the lockscreen of a user’s device so they can browse stories from friends and interact with them without first visiting the homescreen and opening the Facebook app.
The idea of fullscreen photos automatically scrolling across a user’s device this way is particularly interesting for advertisers.
Sponsored content won’t appear in this “cover feed” right away, but CEO Mark Zuckerberg says it could at some point.
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