Facebook Gives Developers and Brands Ability to Target Consumers
A new application for Custom Audiences
Facebook now provides a way for developers and brands to target consumers, resulting in more relevant ads on the website and native apps. Developers speaking at Mobile DevCon 2013 in London on Thursday announced the creation of an Android SDK feature that will create a new targeting field based on Facebook's Custom Audiences, The Next Web reported.
Custom Audiences is a marketing tool built by Facebook that allows to engage "a set of users with whom they have already established a relationship on/off Facebook."
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