Facebook Exchange Rolls Into News Feed
Testing expansion with TellApart, MediaMath, Nanigans
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Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the retargeting program has received from advertisers, one gripe has been that the ads are confined to the easily overlooked right rail adjacent to the all-important News Feed.
Make that were confined.
On Tuesday, Facebook announced that it has begun testing the roll-out of FBX to the News Feed.