Facebook Clarifies Minimum Spending Requirements for Page Promotions
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Facebook requires that anyone wanting to administer a promotion or sweepstakes on their Facebook Page first get written approval. But part of the approval process has been surprising people since it was updated last November. In order to be approved, you need an account representative at Facebook. And to get an account representative in the first place, you need to spend around $10,000 on Facebook advertising.
On its face, it might appear that Facebook is trying to quietly force people to pay an extra, not-obvious fee — to make more money.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in