Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Facebook has renamed its Nearby feature on iOS “Local Search,” making its function more obvious and possibly increasing the number of users who will try it.
For now, the tab is still called Nearby on Facebook’s mobile site and Android app.
The social network relaunched Nearby on mobile as a local search product in December 2012. Previously it was a feature to see friends’ check-ins. Now its seeking to be a Yelp competitor, allowing users to search for specific places, browse categories or see broadly what’s around them, organized by their friend’s recommendations, check-ins and other social cues, such as star ratings.