Facebook building 'blazing fast' iOS app, New York Times says
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Facebook is working on making a faster version of its mobile app, according to the New York Times today.
The app is reportedly being built primarily with Objective-C, a language that should make the app significantly faster than it is now. Facebook’s mobile apps are much slower than other apps because the company uses HTML5 within an Objective-C shell. The existing method allows Facebook to push out changes without requiring a full version update in the App Store.

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