Facebook Beats Pinterest as Foodies' Go-to Social Platform

Global study looks at 6 countries including U.S.

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Pinterest gets a lot of buzz as the popular place to share recipes, but Facebook is still the No. 1 social platform for food lovers, according to a new study from Sopexa.

The agency's report polled foodies—defined as online consumers who repeatedly look up food content—in six countries: The U.S., Germany, France, the U.K., Japan and China. About 3,000 to 4,000 consumers in each country answered questions online.

It found that 81 percent of the world's foodies said they used Facebook while only 18 percent reported visiting Pinterest.



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