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Brand marketers, you may soon be able to run auto-play videos on your Facebook page without buying an ad. Some of your peers already are.
Facebook is testing a feature that extends the reach of its auto-play video ads into brands’ own pages. While names like Macy’s, Chevrolet and Progressive have tested auto-play videos within ads, the videos have not played automatically in brands pages until now.
A rep for the Mountain View, Calif.-based social media giant confirmed with Adweek that the tech company is trialing the auto-play content within brand pages—running via the company's iPhone app.
Videos uploaded and posted to brands’ pages mimic the same auto-play experience that the premium-priced ad offers.