Facebook’s platform strategy reached a critical milestone in February, surpassing Yahoo! as the most engaging web company. Compete.com reported last week that Facebook “dethroned” Yahoo!, crowning Facebook as the Attention King of the Internet.
Compete.com, a web research company, keeps a close eye on engagement using “Monthly Attention” as a metric. As of February 2009, Facebook is the “Monthly Attention Leader“, commanding nearly 6% of all time spent online by Americans.
While Facebook leads in engagement, it still lags well behind Google and Yahoo! in overall audience.