Facebook Ads: Sponsored Virtual Gifts More Prominent in Redesign


For social media advertisers looking for a way to reach Facebook users, a new “sponsored gifts” unit is now available on the redesigned Facebook home page. The sponsored gifts ad unit follows Facebook’s new social video ad unit as one of the three new types of “engagement ads” advertisers can use to reach Facebook users more powerfully within the redesigned Facebook.

Here’s how it works: Sponsored gifts are simply virtual gifts that users can send to each other.

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