Nielsen: Facebook a Top Destination for Internet Users Over 65

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Facebook was the third most-visited destination of Internet users over 65, trailing behind Google and Windows Media Player, according to a November survey conducted by The Nielsen Company.

Only a year ago Nielsen reported that, for the 65 and over demographic, Facebook was much further down on the list of most-visited sites, ranking 45.

Usage of social networking and blog sites for this age group has increased 53% in the past two years and comprise 8.2% of visitors to these sites, Nielsen reported.

As previously discussed here, women in the senior demographics have led Facebook growth for much of this year, according to Facebook’s self-reported data, at least from February through September.



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