Eye of the Tiger: Position Like an Underdog
Last Wednesday, I spent the day soaking in knowledge at the Financial Times Future of Marketing Summit in New York City. Hearing from some of the top minds in marketing was inspiring, and looking forward, the future is very bright.
However, sometimes it might not seem that way if you’re a marketer. Times are tough. Competition is fierce. Maybe you’re the underdog, and your competitor is dominating the space. Sound relatable to you? Kathleen Hall from Microsoft feels your pain.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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