Experts: McDonald’s Needs Better Grip on Millennials Before Moving Social Strategy Forward

Social feedback shows marketing disconnect

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When it comes to brands charged with spearheading a social media strategy, McDonald’s brand managers have it rough. The burger slinger routinely gets beat up on social media with negative comments and mentions, some of which it tries to deal with on Twitter.

Nonetheless, McDonald’s continues to pour hefty amounts of money into social advertising. The brand is one of a small handful of names running paid promos within the Instagram app with a campaign that erupted into a slew of backlash the past few weeks.



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