In Experiment, Gawker Goes 'Traffic Whoring'

New editor hopes to replicate his winning formula at Deadspin with network's flagship site

A.J. Daulerio, the editor of Gawker’s Deadspin who was known for sensational stunts like publishing photos of what it claimed were Brett Favre’s naughty bits, hasn’t shed his unconventional approach now that he’s top editor of the company’s news and gossip flagship.

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