Experiential

Experiential Marketing Didn't Die in 2020—It Went Fully Digital

For brands like Shake Shack, digital and physical touch points will continue to merge as recognition technology personalizes offers and experiences

Illustration of people around a giant smartphone with a person with long hair on the screen
Delivery apps, curbside pickup and walkup offerings—and the need to market them—aren’t going away.Malte Mueller/Getty Images
By David Kaplan

May 27, 2021

The cautious return of larger gatherings to everything from sports stadiums to restaurants has experiential marketers thinking about what the reset of in-person programming will mean in 2021.

David Kaplan

David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.

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