Performance Marketing

Even Spotify Is Surprised by the Huge Success of Its Discover Weekly Playlists

A 'musical addiction' that has the company rethinking everything

By Marty Swant

August 28, 2016

Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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