Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Over the weekend, Kohl’s bought a Facebook homepage engagement ad, and now it’s the fastest growing Facebook Page, according to PageData. Kohl’s had under 10,000 fans last Friday, and then gained over 350,000 fans over the weekend. The viral growth of the page has continued, and the Page now has over 560,000 fans – showing the power of organic growth after an ad campaign through Facebook’s News Feed.