Direct Mail Marketing

Empower Direct Mail With Videos

Headshot of Summer Gould
By Summer Gould

Do you have an important message to get out that includes a video? Technology has created something you are going to love adding to your direct mail — mailers with video screens! These mailers have an audiovisual player that is embedded within the mailers. The video content is played after opening or pushing a button. No need to rely on people scanning QR codes, using NFC or downloading augmented reality apps when you have a built in video screen to provide immediate access.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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