Copywriting

Emoji: Digital Shorthand for Direct Marketers

Headshot of Gary Hennerberg
By Gary Hennerberg

Our culture is gravitating to visual displays of shorthand, and we’re relying less and less on words. For certain age groups and demographics, it appears that words and text is becoming out of date. Why? Emojis. You’ve seen them. But you may not have considered how you can leverage them in direct marketing. Here’s an emoji primer along with six ideas you can use for more visual emotion.

First an emoji primer: Emojis originated in Japan, and means “picture letter.”

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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