Build More Effective Mobile Ads

The ability for the ad to be saved and accessed later ranked highest at 46 percent of mobile users aged 14 to 29, compared to a coupon or offer being added to the user’s mobile wallet, which garnered 40 percent. These features are important to implement together, as they can bolster each other’s success. If a prospect forgets about a saved ad, a mobile wallet coupon increases the chances they will be reminded to act at a later date.

To