Jaclyn DeJohn

Jaclyn DeJohn works with the Target Marketing Group at NAPCO Media. She is a freelance writer with a B.A. in economics from The College of New Jersey, where she focused on statistical research, mathematics and environmental studies.

Alt Image Text

Your Mobile Time, Dime Aren’t Worth the Same as Mine

Fashion & Apparel

Mobile behavior for consumption differs greatly from Gen Xers to Millennials, according to the results of a study by InMoment. Today’s data prevalence has afforded us new, detailed insights you [...]

Alt Image Text

4 Out of 5 Marketers Recommend This: Lessons on Statistical Interpretations

General

Colgate ran a classic ad in the early 2000s that received a lot of attention: 80 percent of dentists recommend Colgate toothpaste. Sounds like a stellar endorsement, right? Four out [...]

Alt Image Text

Build More Effective Mobile Ads

Mobile

Verve Mobile recently conducted a survey to find what is important to include in your ever-more-prevalent mobile ads, and found things such as efficiency, customization and social media sharing to [...]