Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]
Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?
No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.
Perhaps more significantly, this number is down on last year.
Based
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