Dote, a Virtual Shopping App, Releases Its First Private-Label Brand With a YouTube Star

'High Key' will be sold exclusively on the app

Emma Chamberlain isn’t a total household name yet—but she’s on track. In just over a year, her YouTube channel has grown to more than 3.5 million subscribers, and her new clothing line, High Key, is debuting today on the virtual shopping mall app, Dote.