Don’t Be Creepy: Using Robust User Data for Ad Targeting While Respecting Privacy
Google announced that on March 1 it will be updating its privacy policy to enable the integration of user data across Google properties. As it integrates more cross-property data, including information on user interests and demographics, Google can provide advertisers with more robust and precise targeting capabilities in search and display.
For instance, Google may uncover a certain person’s interests through their interactions on Gmail and Google+. This capability may someday enable an advertiser to direct search or display ads to that person based on those interests.
Although
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