Domino Relaunches With E-Commerce Focus

Print mag, now quarterly, will be a 'branding tool'

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Four years after Condé Nast’s beloved shelter mag Domino folded, the dearly departed brand is back in business—albeit in a very different form. Today, Condé officially announced the creation of Domino Media Group, a “wholly independent entity” that will produce a Domino website and quarterly print magazine.

Returning to steer the ship are Beth Brenner, Domino’s original publisher (and, more recently, publisher of Meredith’s Traditional Home). She is now its CRO. Serving as editor in chief is Michelle Adams, who was an assistant editor at the magazine until it folded in 2009; she went on to launch Lonny, a digital shelter magazine that was sold to Zimbio last year.



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