Disqus Goes Native With Sponsored Comments

Branded content to appear at top of discussion threads

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Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native advertising product, in a blog post. 

 

Disqus’ push into native advertising began a few months ago with the launch of Featured Comments, which allow publishers and marketers to curate discussion threads and push interesting comments to the top or steer the conversation in a particular direction.

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