Performance Marketing

Disney and YouTube Partner for Branded Channel

Will feature original series and user content

By Emma Bazilian

November 7, 2011

Disney Interactive Media and YouTube are teaming up for a new co-branded channel that aims to combine the power of the Disney name with the popularity of the video-sharing site.

Emma Bazilian
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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