Direct Mail Marketing

Direct Mail for All Generations

Headshot of Summer Gould
By Summer Gould

Many times, marketers feel that direct mail works best for only older generations. While it is true that older generations respond to direct mail, all the other generations do too. By limiting expectations, we are leaving a large chuck of the population out of direct mail marketing. This means you are leaving money on the table. Instead, let’s look at how we can leverage direct mail across all generations while increasing response.

There are four main generations to target currently with direct mail:

Traditionalists: Born 1945 and Before

This group is retired and enjoys getting direct mail.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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